Company profile

The name Pfanner stands for a family, a company, a brand and a philosophy: “To do our utmost to produce high quality goods from the gifts of nature.” People and their needs are at the core of this philosophy: taste, enjoyment, health, refreshment to name but a few. Over the course of 150 years Pfanner has gained the trust of millions of customers. Through the greatest possible diligence during processing, through innovative products and the highest quality.

Apart from the main markets of Germany (market leader in iced tea since 2001), Italy and Austria, other central European countries are also important strategic markets. Pfanner successfully utilises the opportunities of the EU expansion. Export rates lie at more than 80%.

Pfanner builds on Austria‘s excellence as an economic location. Apart from Lauterbach, Enns is becoming Pfanner‘s main production site – both for fruit processing and the bottling of fruit juices and iced teas.

The company‘s great drive for innovation is reflected in the large number of new products and concepts every year – also a main focus in terms of turn-over development.

Products and services

  • Pfanner is one of Europe‘s largest fruit processing companies, especially in the processing of apples, pears and red fruit. These raw materials form the basis of Pfanner‘s fruit juices.
  • Pfanner offers a large selection of ready-to-drink fruit juices, nectars and iced teas as well as wellness teas. Only ingredients of the highest quality are used. Pfanner iced tea is brewed directly using the best teas and refined with fruit juices.
  • Pfanner is also active in the “co-packing” area; a great variety of package sizes are produced (gable packs, PET-bottles, cans, glass bottles).




Max Hermann Pfanner buys the inn “Landgasthof Hirschen” with a small brewery in Lauterach and opens up a small wine and spirit shop


Hermann Pfanner, his grandson, pasteurises non-alcoholic fruit juices for the first time

The following years

The setting up and further development of fruit processing in Lauterach by the third and fourth generations


Building plant I in Enns/Upper Austria – fruit processing


Building plant II in Enns/Upper Austria – production facility for fruit juices and iced tea


Start of fruit process in Bar/Ukraine – securing resources


New production plant in Hamburg/Germany


Completion of a high rack warehouse – own PET facility in Enns/Upper Austria


ISO 2000:9001 and IFS certification at the highest level

1986 until 2006

Ongoing investments to increase production capacity at all production sites


The Austrian economic magazine “Wirtschaftsblatt” names Pfanner to be “Austria‘s best family-run business of 2006”

National Coat of Arms

More than 20 years ago, on 5th May 1984, Pfanner was awarded the National Coat of Arms by the then vice chancellor and Secretary of Trade and Industry, Dr. Norbert Steger. Councillor of commerce Hans Pfanner accepted the award on behalf of the Pfanner family. To this day, the company is proud to have received this honour. The Austrian Coat of Arms is especially valued by Pfanner‘s foreign partners and customers. The award brings with it a high degree of responsibility. Pfanner markets a great variety of Austrian products to consumers in more than 70 countries from all over the world – therefore stimulating interest in Austria.

Alte Landstraße 10
6923 Lauterach
+43 5574 6720-0
+43 5574 6720-20
1854 – family-run business in the 5th generation
340 (international 600)
• Beverages
• Drink and tobacco
• Food
• Fruit industry
• Packaging