Company profile

Hairdreams Haarhandels GmbH in Graz is an international provider of professional hair lengthening and thickening methods. The product range contains hair extensions and hair thickening made from high-grade, hand-selected real hair, as well as special products for the stimulation of natural hair growth.

Hairdreams is the leading international provider of professional hair lengthening and hair thickening, and the preferred partner of many high-profile hair stylists all over the world. Hairdreams’ strong market position and outstanding reputation are based on its exceptional innovation and consistent focus on quality. The company continues to set new industry standards by regularly introducing new and often patented technologies for natural hair integration. In addition, Hairdreams goes above and beyond when it comes to the procurement and refinement of the raw hair used in its products. Only the healthiest hair with an origin of impeccable integrity will be used.

With more and more people suffering from hair loss, Hairdreams has recently expanded its portfolio to include an innovative new anti-hair loss therapy. Scientific studies have certified the fact that this therapy is significantly more effective than conventional hair growth products currently sold in the market.

Products and services

  • Hairdreams real human hair (available in “7-Star” and “5-Star” qualities)
  • Hair lengthening systems (“Hairdreams Laserbeamer NANO” / automated hair extensions, “Hairdreams Quikkies” / tape-in hair extensions)
  • Hair replacement and hair thickening systems (“Hairdreams Volume+”)
  • Hair care product line
  • Anti-hair loss products (“Hairdreams Stop&Grow”)
  • Hair accessories



Company founding by Gerhard Ott in Graz. Start research and development of new, company-owned systems for professional hair extensions made from 100% real hair. Exclusive distribution via salon partners


Introduction of patented hair thickening system “Hairdreams MicroLines” providing long-lasting, natural volume for thinning hair


Introduction of real hair wigs (“Hairdreams MediWig”) and toupees (“Hairdreams Folium”)


Market leader for professional premium hair extensions and hair thickening in Europe


Market launch in the USA


Introduction of the “Laserbeamer” system for fast, easy and automated hair extension application  as well as ergonomic bonding points (“Hairdreams ComfortPoints”) for improved wearing comfort


Introduction of universal hair thickening system “Hairdreams Volume+” for natural hair volume and maximum styling options for all types of thin and sparse hair


Introduction of an automated system for hair extension removal (“Hairdreams easyStripper”)


Introduction of tape-in hair extension system “Hairdreams Quikkies”, used for temporary hair extensions and trendy color/style effects


Introduction of “Laserbeamer NANO” system for fully automated, extra-fast application of professional hair lengthening and hair thickening


Introduction of “Hairdreams Stop&Grow”, an innovative therapy to help combat hair loss and stimulate natural hair growth
Hairdreams Haarhandels GmbH
Floraquellweg 9
8051 Graz
+43 316 6057 3900
+43 316 6057 550
Export/Foreign share
Export markets
to over 50 countries worldwide
The company carries the national crest for commercial establishments, in accordance with §68 GewO, since 2013.

Nationally certified training organization, in accordance with §30a BAG, since 2015.

Contact person
Ingrid Batruel, Michael Zenz
General Manager

Our real hair creations have enjoyed an excellent reputation with high-profile hair stylists and clients all over the world. Dedicated employees, continuing innovation and a consistent focus on quality have made us the global market leader for professional hair lengthening and hair thickening in the high-quality category.

Our creations delight clients in more than 50 countries; among them well-known personalities in the international film, music and fashion scene.
More recently, the successful development and introduction of a highly effective therapy against hair loss has propelled us into a new market segment, opening very attractive future growth opportunities. Not only does this secure current jobs, but will also lead to new, lasting positions. We thus hope to live up to the honor of being a holder of the Austrian national crest, and contribute our part to making the Austrian economy stronger.

Ingrid Batruel
Managing Director
Hairdreams Haarhandels GmbH